A Fusion of Elements
Situated in Berlin, Germany, Avgvst Jewelry’s new space designed by Crosby Studios is more than just a store—it’s an immersive experience. Blending retail space with a tattoo studio and a secret garden, the store is built around the concept of a “dark kitchen,” focusing on delivery and takeaway orders without physical dining spaces. The space embodies a wandering, nomadic shop ethos, embracing an “upcycling” philosophy where repurposed materials and foldable furniture create a unique atmosphere.
Creative Collaboration
The creative partnership between Avgvst Jewelry and Crosby Studios has flourished since 2017, resulting in five retail store designs, two product collaborations, and numerous visual explorations. This ongoing collaboration has fostered an environment of innovation and experimentation, pushing the boundaries of retail interior design.
Monochromatic Expression
The journey began in 2018 with the opening of the first Avgvst store in Moscow, conceptualized by Crosby Studios. Designed with monochromatic yellow tones, inspired by the color of tansy flowers that bloom in August, the store quickly became an icon in Moscow’s retail scene. Despite initial skepticism about using simple ceramic tiles for jewelry retail, the unconventional choice proved successful, reflecting Avgvst’s commitment to creating spaces that are approachable and less pretentious.
Embracing Minimalism
The Berlin space continues Avgvst’s tradition of minimalist design, with foldable camping chairs and repurposed office blinds creating an aesthetic that is both functional and visually intriguing. By embracing simplicity and repurposing materials, Avgvst Jewelry and Crosby Studios have crafted a space that challenges traditional retail norms while maintaining a sense of authenticity and creativity.
In conclusion, Avgvst Jewelry’s collaboration with Crosby Studios has resulted in a retail space that transcends conventional boundaries. With its fusion of retail, tattoo studio, and secret garden elements, coupled with innovative design choices and a commitment to sustainability, the Berlin store offers a unique and immersive experience for visitors, setting a new standard for retail interiors.
