In the quaint town of Zemst, Belgium, a captivating architectural intervention has emerged on the grounds surrounding the historic castle of Elewijt. FLORA, conceived by 019 in collaboration with ConstructLab, H110, and Guy Mouton, draws inspiration from Peter Paul Rubens’ renowned painting “A View of Het Steen in the Early Morning,” offering visitors a unique perspective on the site’s rich cultural and ecological heritage.
Contextual Inspiration
FLORA takes cues from the intricate fabric of narratives and traces woven into the landscape of Elewijt. From Rubens’ iconic painting to the castle’s architectural history, the site embodies a tapestry of past and present influences. By engaging with the surrounding environment and acknowledging the evolving ecological reality, FLORA seeks to create a space that honors tradition while embracing sustainable tourism development.
Circular and Dynamic Design
At its core, FLORA embodies principles of circularity and dynamism. Constructed from formwork material typically used for temporary support, the pavilion reimagines its function by integrating the material as its own supporting structure. This innovative approach not only ensures the pavilion’s sustainability but also facilitates its reusability for future projects. Within its enclosed space, FLORA hosts a variety of events while offering panoramic views of the landscape and castle, accentuated by a series of strategically placed flags that evoke a sense of depth and perspective.
Collaborative Endeavor
FLORA represents a collaborative effort between Stories Unfold, EventFlanders, and Tourism Flanders, underscoring a commitment to participatory and experimental initiatives. As part of a biannual event series, FLORA serves as a dynamic platform for cultural exchange and exploration, inviting visitors to engage with the site’s history and potential in new and meaningful ways.
In conclusion, FLORA stands as more than just a pavilion; it is a testament to the power of architecture to shape experiences and narratives. By bridging the past with the present and embracing innovation with sustainability, FLORA offers a glimpse into a future where heritage and progress coexist harmoniously.
